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About

Since winning The Copyschool some 20 years ago, I‘ve created campaigns for some of Australia’s biggest clients (and had a lot of fun along the way).

I’ve been a Head of Copy and an ADMA creative judge. But most importantly, I’ve developed a keen sense of what differentiates good ads from dross. I’ve learned to consistently answer a client brief with a minimum of fuss and an abundance of lateral and strategic thinking – and to do it quickly.

I’m not very big on selling or promoting myself. But what I will say is that everyone who has ever hired me for a job has asked me back. So that should tell you something!

Whether you need exquisite long copy or a get-noticed banner; someone who can crack the big idea on your next pitch or just bang out some effective eDMs, I’m your writer.