MindComet

Mother London Turns Spam On It’s Head

What happens when an ad agency sends out a seemingly spammy email claiming to give away $10,000 to hundreds of people? Watch below and find out.

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Posted by Bryan Quilty on Dec. 23, 2009

Must Subscribe: Crate & Barrel

This email knows who it’s talking to.

I visited a Crate & Barrel over the weekend and purchased a cocktail shaker for a friend for Christmas. Three days later, this wonderfully designed email dropped into my inbox, beckoning me to buy more. And what an email it is!

I’m not yet sure what it is about the email—whether it’s the cool blue color or the block formation of their products displayed—but I must have stared at it for a good three minutes (which is near-record time for me). It also may have something to do with the fact that this does NOT scream CHRISTMAS!!! at me, unlike the majority of the email landing in my inbox these days. I’m becoming numb to it all at this point.

This is undoubtedly a holiday-related email, but it has a sense of solidarity to it. It’s unique. It’s not leaning on any predictable holiday colors or icons like snow or trees. If anything, it’s more suitable for a New Years campaign than Christmas.

If you haven’t signed up to receive Crate & Barrel or CB2 emails, do yourself a favor and do so here and here, respectively. Their emails are always solid and classy and always offering good deals. And lets face it, they blow IKEA out of the water.

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Posted by Bryan Quilty on Dec. 16, 2009

2010 Marketing Budgets Increase Spending on Email Marketing and Social Media

We’re going to see a lot more focus put on Email & Social Media marketing in the new year. According to a study conducted by StrongMail, marketing budgets are increasing the most for email and social media in 2010. This is in-line with the continuing success and popularity of the two channels.

The integrating of the two is priority number one for most, right after improving performance and growing their opt-in lists and followers for email and social media, respectively.

27% of respondents claimed to already have a strategy in place, while 24% were still in the planning phase. 18% of executives who want to implement email and social media into their business plan, but don’t know where / how to begin.

The opportunities are bountiful for professionals in the email and social media game. If these predictions prove to be accurate, 2010 will be a stellar year.

Find out more at emarketer.com.

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Posted by Bryan Quilty on Dec. 10, 2009

My Best Practices: Coding

Here are a few methods and rules I abide by every time I code an email. Some of them are a bit lengthier than others, but all are useful to me when it comes to coding emails.

Much like web browsers and web sites, mail clients and emails are VERY specific with how they interpret and display code. Your code must abide by certain rules. We are at the email clients’ mercy.

Tools:
Emails are constrained to utilizing HTML, not CSS to layout their designs. Try to avoid using Dreamweaver or any other code generating app. Doing this will certainly cause your email to break in numerous email clients once you start testing (DW adds gratuitous code). If you don’t know already, learn simple HTML and learn how to code “by hand”. Use a simple text-editor such as TextMate.

Structure:
As a rule of thumb, always declare a specific width for every table and table cell. By not doing this, it will cause your message to display in a wacky fashion with specific email clients (shame on you, Outlook ‘07).

You don’t have to always include a height attribute for each row, but it doesn’t hurt. Also, make sure all cells in your row add up to the total width of your table.

Instead of utilizing colspan and rowspan, embed tables within tables… this will allow for a more flexible coding structure. It will also be easier to maintain with potential changes to your design, as well. If you feel like you will lose track of where you are with your code, use comments to tag different section of your email.

See the screenshot below for collapsed code from an email I coded:

Images:
Every image should have a few things:
a) its own table cell (in most cases)
b) width and height attributes declared
c) supporting alt text which describes the image or any text that may be embedded within it.

Backgrounds:
If you have to use a background image for your table or table cell, also declare a similar background color that matches the image as closely as possible. This is a good habit to get into since Outlook ‘07 doesn’t display background images. With a background color similar to your image in place, it appears less-broken in Outlook ‘07.

Text Styling:
Every link and block of text should have all of its attributes declared in-line.
With CSS, you can state your text / link styles in the header and have it applied to all IDs and classes below, but since we’re dealing with email we have to specify the style within the body of the email. To do this, wrap a span tag around a regular block of text. Like so:

The same applies for links, with an anchor tag instead of a span tag.

If you do all of these things from the get-go, testing will go so much more smoothly. I guarantee it.

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Posted by Bryan Quilty on Dec. 07, 2009