Email Marketing Voodoo - MindComet

Mar30

1 + 1 = A Singular Message?


Last week I posted about the “Singular Mailing” I received from Mars PetCare US. This morning, I received another message from Mars PetCare US. My intention is not to pick on them, but I just don’t think they get it.

Today’s subject said: “Our product safety confirmed by FDA”

I’m sure if I fed my dogs one of their brands, I would be comforted in knowing that the FDA has deemed their food safe. However, since I never opted-in, it is still a quasi-mystery as to why Mars PetCare US keeps telling me how safe their brands are. My dogs eat a different brand.

There has been some improvement in the past week, the message today included an unsubscribe link.  As much as I would like to, I am hesitant to unsubscribe. I wonder how many more “singular messages” I’ll receive.

Posted by MindComet on Mar. 30, 2007

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Dec. 21, 2011 4:51 PM

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