2010 Marketing Budgets Increase Spending on Email Marketing and Social Media
We’re going to see a lot more focus put on Email & Social Media marketing in the new year. According to a study conducted by StrongMail, marketing budgets are increasing the most for email and social media in 2010. This is in-line with the continuing success and popularity of the two channels.
The integrating of the two is priority number one for most, right after improving performance and growing their opt-in lists and followers for email and social media, respectively.
27% of respondents claimed to already have a strategy in place, while 24% were still in the planning phase. 18% of executives who want to implement email and social media into their business plan, but don’t know where / how to begin.
The opportunities are bountiful for professionals in the email and social media game. If these predictions prove to be accurate, 2010 will be a stellar year.
Find out more at emarketer.com.
Posted by Bryan Quilty on Dec. 10, 2009
Comments
Hi Bryan,
thanks a lot for this article. Very useful information. Currently I am at the planning phase(among those 24%), but I hope that in short time will join those 27%. 
))
Posted by Starter on 03/05/2010 08:20 AM
I’m not surprised at all. Email marketing has one of the highest (or the highest depending on what study you look at) ROI marketing investments on a per-lead basis. Commenter #1 had it spot on when he says it’s important to integrate email and social media. It’s always more valuable than the sum of their parts.
Posted by Email Marketing on 08/27/2010 04:15 PM
The integrating of the two is priority number one for most, right after improving performance and growing their opt-in lists and followers for email and social media,
Posted by SEO Web Analytics on 12/18/2009 04:52 AM