A Tale of Two Email Marketing Campaigns
Last week I talked about a correction message I received from a company I had just opted-in to receive. messages from. Since that correction message, with the exception of Sunday, I have received a message every day. Sure, I agreed to receive promotional messages and special offers from the company, but I am getting bombarded with messages. I might have thought twice about opting-in had I known there were special offers everyday.
After less than a week, I am close to “breaking up” with them.
On the other end of the spectrum, there is a message I receive every single day: “Daily Tip from DrWeil.com”. When I opted-in to receive these messages I agreed to daily messages. And in case I forget, I’m reminded in the subject line of the message. From a creative standpoint, these messages could use some help, but that’s a topic for another day…
So, what’s the difference?
The difference is, my expectations were set upfront. I knew from the very beginning that I would receive a message every day. I may not open the email messages from Dr. Weil every day, but I do open them often. I’m not overwhelmed by the messages, unlike the messages from the other company. There is some sort of physiological acceptance with these messages because I knew what I was signing up for.
The messages from the other company, in less than a week are becoming obtrusive. This company should reconsider their messaging strategy or at least let their subscribers know they will get messages more often than not.
Posted by MindComet on Jun. 04, 2007