MindComet

I have always had a soft spot for German cars. From my parents’ Mercedes 300D when I was a teenager to the latest in my collection, the Volkswagen New Beetle Convertible (Other than the brand new EOS, I have owned every version of the modern-day Volkswagen Convertible).

Volkswagen’s classy cousin, Audi sent an email today introducing the new 2008 Audi TT. This was one of the best creative pieces I have seen in a long, long time.  Maybe ever…


When I opened the message I saw a black background with the TT Logo in the upper right corner. Then, magically, a match ignited. There were two lines of copy, with a strong call to action. A very simple, yet exciting, eye-catching message.

Go here to see the image in action.

The entire message was an image. I wonder if that had any adverse effects on their overall deliverability. Another thing I noticed was a lack of Forward-to-a-Friend Functionality. I would have forwarded this several of my friends if I had a reminder…

The click-through brought me to a super-fast collage video that lasted .02 seconds. The time it takes for the “new meaner, faster dual-clutch gearbox” to engage. I don’t know what that is, but I totally want one. Once the video has played through, you have the option to watch it again at a regular speed.

This is a great example of an engaging message that works.

Check out the Click-Through here