Another Chance
I wanted to unsubscribe to the MyCokeRewards.com e-Newsletter, so I followed the appropriate link provided in the email:
Clicking on unsubscribe redirected me to a page with my email address to be removed from the list—nothing an email marketer hasn’t seen or done before—but Coca Cola gave me another chance to update my email address:
Using bolded font took the focus off the unsubscribed part, and put emphasis on updating my email preferences. This is a nice touch, in case the reader doesn’t intend on unsubscribing altogether. They may have just missed the Update Your Profile link in the email.
Posted by MindComet on Apr. 20, 2007