Email Marketing Voodoo - MindComet

Feb01

Apple’s Email Blunder

You would think that a company as cutting edge as Apple, they’d get their email newsletters rendering correctly.  Well, I apparently gave them too much credit, because this is how their February eNewsletter arrived in my inbox this morning.

See?  Pure html code.  Were they expecting their recipients to copy and paste their code into their own html file in order to see it?  Well, that’s exactly what I did.  Here’s what it looks like:

There’s even a typo under “Hot news headlines”. It reads “45 minutes during a private briefing an Macworld”. I guess email just isn’t their bag… where as creating groundbreaking hardware such as the iPod and the iPhone is.  Way to go Apple…  Way. To. Go.

Posted by MindComet on Feb. 01, 2007

Comments

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I got this too, but since I’ve received them in a correct format for so long I was willing to understand human error. <BR><BR>You seem pretty willing to jump on them, do you need special glasses to look for the fly in the ointment?

Posted by Anonymous on 02/08/2007 05:08 PM

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You’d figure with a company like Apple, they’d have a process in place to prevent something like this from happening. It doesn’t really reflect the perfection I’ve come to expect from an untouchable company such as Apple.<BR><BR>And even after the resend, the typo I had mentioned in the post still wasn’t addressed. “an Macworld” was still there.<BR><BR>There’s a difference between human error and pure laziness. This email was certainly an example of the latter.

Posted by MindComet on 02/09/2007 02:13 PM

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iOS Mail might be breaking your beautiful email layouts! http://t.co/EKrlE384 <- Find out how to defeat autolinking in iOS Mail.

Dec. 21, 2011 4:51 PM

@emailvoodoo