Email Marketing Voodoo - MindComet

Apr24

As Simple As Black and White

Somehow, the unthinkable has happened, you have been blacklisted.

Now What?

Most public blacklists will have their de-listing criteria and process described on their website. Often it is a matter of contacting the administrators of the list and complying with their requirements. Note that the easiest way to stay off blacklists is to never get on one in the first place. By following email best practices your risk of ending up on a blacklist is significantly reduced.

On the flipside…

As badly as you want to stay off a blacklist, you want to be on a whitelist. But how?

Some ISPs publish their whitelist on the Web. AOL’s current whitelist criteria can be found at http://postmaster.info.aol.com/. If you meet AOL’s guidelines, you can apply. Some Internet Service Providers have internal whitelists. To find out more information, send email to abuse@ or postmaster@ addresses. These addresses usually go to mail administrators.

Another option is to partner with a company that manages compliance legwork for you. These companies also provide outsourced whitelists for other ISPs. By using these companies, you will automatically be whitelisted at all ISPs that subscriber for their service.

Posted by MindComet on Apr. 24, 2006

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Dec. 21, 2011 4:51 PM

@emailvoodoo