Break Out Of Your Rut, Email Marketers! Get Kooky With A Creative Work-Environment.
According to Jeanniey Mullen, co-founder of the Email Experience Council, “an effective e-mail marketer must understand not only contact strategies but also good layout elements, technical functions, database transfers, deliverability factors, and more.”
Okay. We know that email marketing has its technicalities, but it can have a creative flair, too. And with new trends and technology at our fingertips, there’s a world still unexplored in the email marketing universe. So why get sucked into the same orbits?
Best practices are important, but aren’t to be used as life-support. Use your target market and your client to motivate you. Think strategically. Fusing Jeanniey Mullen’s prescribed methods with creative expression will double the effectiveness of your work.
So bring out the fruit-scented markers. Get the glue. Use flower-shaped Post-Its and confetti. Smash your face into birthday cake. It’s time to get those creative juices flowing.
P.S.—A cool way to create an inspirational and creative work-environment is to embellish it with BRIO “Networkers,” toys made for the workplace and “inspired by the computer world.”
Check it out here.
P.P.S.—Our last post (1/19/07) was about Refer-A-Friend programs. BRIO launched an email marketing campaign to introduce “Networkers” using the Refer-A-Friend technique. (Sheesh. Talk about a guru.)
Posted by MindComet on Jan. 22, 2007