Child Protection from Emails :: Michigan & Utah
Back in July, 2005, legislation was passed in both Michigan and Utah to prevent minors from receiving emails with adult subject matter including gambling, pornography, firearms, alcohol, tobacco and both illegal and prescription drugs. It may also apply to other typically insensitive subject matter such as car rentals, travel, hotels, automotives, credit cards or any other good or service not intended for minors.
Email marketers who send non-compliant messages to email addresses or domains on the child protection registries may face stiff penalties. Senders in violation of Utah’s law may face up to three years in prison or up to $30,000 in fines. This may also include civil penalties up to $1,000 per message. According to Michigan law, violators will face similar consequences. These include civil penalties up to $5,000 per message or $250,000 per day of violation.
The Child Protection Registry serves as a “do not send” list, much like anti-telemarketing lists. The lists are comprised of schools and other children-oriented organizations. They may also include entire domains.
To prevent an accidental send to a “do not send” address, check your lists against the registry every 30 days. To scrub these registries, use Unspam. The service appears to cost about a half penny for each email address you pass through.
For more information, visit the following sites:
- Official site for the Michigan Child Protection Registry
- Official site for the Utah Child Protection Registry
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Posted by MindComet on Mar. 01, 2007