Clever Way To Start Shopping With A Click
There are some messages I receive that include search functionality using drop down boxes directly in the email. There is some concern that these drop downs don’t render or function correctly across all email clients.
Those who include this functionality in their message, including Best Western must feel that the benefit of allowing their valued email subscribers to search for flights or rooms directly from an email outweigh the risk of irritating subscribers who are unable to use the functionality as it was intended.
There are some email marketers that chose to eliminate the risk and cleverly avoid using drop downs by creating a series of separate links instead.
The latest email marketing message from Piperlime allows to search their Lime Tag Sale by size, simply by clicking the link with the size of your choice.
This is an ingenious way to keep subscribers engaged by quickly getting them to the place they need to be to start shopping. It can be frustrating to your subscribers if they have to click and click and click to start shopping.
Posted by MindComet on Jun. 29, 2007