Double * Double Opt-in
In October, I am headed to San Francisco for a few days with my family. I haven’t booked our flight yet, but I’ve spent some time looking around to see what I can expect as far as price and lay overs.
This week I worked on narrowing down my choices. Southwest made the cut. One of the reasons was because of their Rapid Rewards program. I signed up for the program. As a part of the registration process I was given an option to sign up for two separate email programs. The first was a Click ‘n Save email update and the second was the Rapid Rewards update.
I was surprised with a separate double opt-in message for each program. As you can could probably guess, I confirmed both emails and those were followed with two “Confirmation Succeeded” messages.
Is Southwest being too cautious? Four emails in two minutes. Wow! That’s a lot of transactional messages.
Now don’t get me wrong. I am all about double opt-in, but double * double opt-in is pushing the line of overkill. Instead, I would have liked to received one double opt-in message and one well-crafted welcome message reminding me why I signed up in the first place.
Posted by MindComet on Jul. 20, 2007