EMP101 Continued: A New Web Site
Welcome back. Our last post on this topic, Email Marketing Meets Politics discussed the sweet simplicity of Barack Obama’s email marketing campaign. But compared to Hillary Clinton’s efforts, it was, perhaps, a little too simple. Obama’s camp took it up a notch with their latest targeted email message I received announcing Obama’s new site:
Each subscriber of Obama’s email marketing campaign can become an opinion leader, the call to action creates the appeal of exclusivity.
The link in the email brought me to the new site. There were features such as “This Campaign is About You.“ The bubbly, Mac-like icons offer blogging, a personal profile and social networking. There are links to Facebook and YouTube. You can watch Barack TV, shop at the online store, or register to vote. The revamped Web site taps into trends. Reaching out directly to the masses is a popular tactic in email marketing for politics. That’s the latest update, but check back in the near future for more.
Posted by MindComet on Feb. 26, 2007