Email 1977 Style
In this Honeywell print ad from 1977 Email is hailed as “high speed information transportation”. A way to notify people immediately of a fast breaking development. A lot has changed.
Personal email is not real-time communication. I’m sure that in 1977 it was a close as it could be. And no one could have even imagined text messages or instant messaging thirty years ago.
The Honeywell advertisement continues, “Electronic Mail is document distribution that’s more timely, accurate and flexible than traditional methods”.
And while in this case I’m sure Honeywell wasn’t thinking about email being used for marketing purposes, it still holds true. By segmenting subscriber lists for targeted messages and with the use of dynamic content, email marketing is one of the most efficient ways to spread your message.
Posted by MindComet on Jul. 09, 2007