Email Deliverability – Are You Making it to the Inbox?
You have a great creative design, a relevant message to send, and database of interested subscribers. But what happens when you click send?
It would be nice to know ahead of time if your message is going to even make it into the inbox. Most Email Software Providers offer affordably-priced deliverability tests that can give you a better understanding of how Internet Service Providers will treat your message.
By sending to a seed list of monitored inboxes before you send your message live, you will be able to see if your message will deliver as you expect it to. You should be able to determine if any ISPs are not agreeable with your message.
If you find your message is not getting delivered, what can you do?
Review the content, including the subject line, copy and even the email address you are sending from. When you scrutinize the copy, you may be surprised by an innocent phrase and the way it could be construed.
Planning for a deliverability test on the front end of your testing process could dramatically improve your other metrics. Think about it, your subscribers can’t open a message they never received.
Posted by MindComet on Mar. 07, 2007