Email Design Showcase
I thought I would take this post to present a few emails that I’ve been impressed with recently. The emails below have landed in my inbox within the past month and all have exceptional designs for their own unique reasons.
eROI: Sales / Marketing Blast
I love everything about this email, from the subject line, the content blocks & calls to action… Especially the overall design with the cutting board & bread. They really seem to nail the tone with this blast—beckoning to join their team if you’re currently unhappy with your online marketing efforts and general presence on the web. I’d really like to know the stats for this email, what the terms of success were and how many conversions they scored.
Jupiter Images: Special Deal / Promotion
I can honestly say that I’ve never seen an email designed this way. Although, it lacks any HTML supporting text (it’s basically just 3 images in their own table row), the idea behind the design is a winner. The angles drew me in… I scanned the entire email and spent a lot of time below the fold once I got there, inspecting the smaller images carefully. Points off for not hot-linking the “EMAIL US AT” call to action to the email addresses, but all and all great job.
Blue Sky Factory: Sales / Marketing Blast
I can’t remember ever receiving an email with a newspaper / traditional newsletter design. And for that reason, this email really made an impression on me. It may also be due to it’s simplistic nature, the small call to action on the bottom right hand corner, its good balance of imagery and text, or how it makes the case that email marketing still works and still consistently provides the highest ROI out of any other form of marketing. Either way, it put a smile on my face.
If you have received any exceptionally designed emails recently, post them below!
Posted by MindComet on Nov. 14, 2008
Comments
Thanks so much for the mad props on our Stale Campaign. It is working well in stirring the imagination, working on Customer Lifecycle Marketing, Segmentation and Testing, as well as closing new deals. <BR><BR>Mission Accomplished as the Ex-President would say. <BR><BR>Dylan Boyd<BR>VP Sales and Strategy<BR>eROI<BR>http://www.theemailwars.com
Posted by Dylan Boyd on 11/19/2008 04:47 PM
We’re glad you liked our newspaper template! It’s definitely important to stay in contact with clients, and email marketing is a simple, cost effective way to do that. <BR><BR>Thanks for the mention. We appreciate your feedback; feel free to keep it coming!<BR><BR>Amy Garland<BR>Blue Sky Factory (.com)
Posted by Amy Garland on 11/25/2008 01:05 PM
Thanks for showing off our design 
We are glad you liked it and it put a smile on your face! <BR><BR>Best regards!<BR><BR>Greg Cangialosi<BR>CEO<BR>Blue Sky Factory, Inc
Posted by Greg Cangialosi on 11/25/2008 01:22 PM
Love to see another ESP reviewing email campaigns by “the competition.“ Love even more that the eROI and BSK folks (aka bigwigs) commented. Great stuff. <BR><BR>But Mr/Mrs MindCommet Blogger (Bryan?)...you’re killing me with the use of BLAST (eROI: Sales / Marketing Blast). Ahhhhhh<BR><BR>Ready to <BR>join the revolution yet? <BR><BR><BR>DJ Waldow<BR>Director of Best Practices & Deliverability<BR>Bronto Software, Inc<BR>919.226.9363 x110<BR>djwaldow: twitter, AIM, MSN, Gtalk…
Posted by DJ Waldow on 12/02/2008 11:05 AM
wow eROI, thats a really well written email!
Posted by Richard Vaugn on 12/02/2008 06:47 PM
MindComet,<BR>Thanks for the shout out on our “Stale” email campaign - we’re trying to walk our own talk of reaching out to folks who have downloaded Guides, Reports, and Case Studies in the eROI Resource Center. We wouldn’t be in marketing if we didn’t try to have a little fun with the tone and creative.<BR>Cheers,<BR>Ryan Buchanan<BR>eROI CEO
Posted by Ryan Buchanan on 11/15/2008 09:15 AM