Get to Know Your Audience
Unlike many mediums online, email marketing lends to the possibility of acquiring information from customers in a clear and concise manner. For other mediums such as telemarketing, it’s unrealistic for sales reps to ask each customer where they learned about the various product or offer, especially if they have to ask hundreds upon hundreds of customers. This can be extremely time consuming, and ultimately wouldn’t lead to the best ROI for a client.
With information gathered on each customer via an email newsletter sign up or by simply buying a product, it’s much easier to report where customers are coming from, what other websites they go to and what their general interests are. This information can most certainly come in handy for clients looking to broaden their appeal to an audience worth captivating.
Posted by MindComet on Jan. 24, 2007