Goodmail Merges Video and Email
Video in email is inevitable and that inevitability is now closer than ever before. And I’m talking legitimate video in email here, unlike the Gmail YouTube feature I covered last week. Don’t get me wrong, I still think the Gmail YouTube feature is a step in the right direction, but Goodmail’s newly announced video service is definitely some next level ish.
Goodmail CEO Peter Horan says:
“Americans watched more than 14 billion online videos this past January alone. With CertifiedVideo, consumers can now watch videos within their e-mail in-box without having to click to an external Web site, and brands can tap into shifting media consumption habits and craft truly interactive, e-mail 3.0 marketing campaigns,“
For $5 per 1k emails (CPM), you can embed a video into email and it will actually work when sent to any AOL, Yahoo, Cox, Roadrunner or Comcast subscribers. You can check out their demo here. It can support and stream of SWF and FLV files, using Adobe Flash to play them. Now $5 per 1k is a little pricey, but just think of the potential return you’ll get using video in your email.
The power and influence of online video is undeniable and email still garners the highest ROI of any other form of direct digital marketing. It’s a match made in heaven.
Posted by MindComet on Apr. 02, 2009
Comments
I hope they release some case studies once they get a good number of clients testing it out. It will be interesting to see the numbers and how this technology advances. Thanks for your input Jake!
Posted by MindComet on 04/02/2009 06:19 PM
I think video can be a bad thing if used wrong. Keeping the clips short is key.
Posted by SimplyCast on 04/07/2009 08:21 AM
And what are the figures for World-wide (that means, outside of America) users of AOL, Yahoo, Cox, Roadrunner or Comcast compared to the other big players? Not that much, let alone the fact this doesn’t cover mobile media.<BR><BR>Don’t get me wrong, this is an awesome awesome advancement. But $5 per K for a half baked solution which will cause more work for email marketers isn’t much justification. <BR><BR>I’m very eager, however, to watch how this grows. It could be really, really big.
Posted by Jake Holman on 04/02/2009 04:37 PM