Got Buzzworthy Email Marketing?
I just signed up to receive Got Milk? News. Its email marketing uses a double opt-in – email confirmation and welcome links – and overemphasizes the privacy policies and how to unsubscribe. I’ve already gotten two emails, in a matter of minutes, for the sign-up process.
First, I received this one:
And then, I got this one:
Got Milk? has a buzzworthy email marketing element—CowAbduction.com—featured as an image link on the homepage. Click on it and you’re redirected to—interstingly enough—all kinds of nutty news, facts and testimonials about alien cow abductions:
And you can email a warning—creative, and very viral—to your friends:
But there’s a problem. The email looks like spam:
The recipient didn’t open this message until I informed them about it. With today’s phishing epidemic, send-to-a-friend will become send-to-the-trash if it’s not executed right.
Posted by MindComet on Feb. 19, 2007