How Copywriting Can Improve Your Click-Throughs
Besides a solid subject line, one of the most important aspects to any email campaign is compelling copy. If you’re responsible for your email campaign’s copy and don’t have a copywriter on staff, I suggest investing in one… ASAP. If you can’t afford one, here are a few suggestions on improving your otherwise less-than-engaging copy.
First and foremost, know who your audience is. If your taking advantage of segmented lists (and you SHOULD), write specific copy based on the respective lists’ demographic, interests, etc.
Use strong words such as “will” and “can”. Keep this in mind: “Accentuate the positive and eliminate the negative”; negative being “may”, “hope”, “but”, “could”, etc.
Differentiate yourself from your competitors. Expose your strengths and explain why your product is better suited for those on your lists, rather than the product down the street. Try to be as unique as you possibly can be. You’ll stand out among the rest. Your click-throughs will prove it.
Posted by MindComet on Jan. 18, 2007
Nice to see that the copywriting skill is still needed in the Digital Age. Thanks for sharing.<BR><BR>Ed<BR>http://www.CarolinaEventPlanning.com
Posted by Carolina Event Planning on 05/18/2007 11:35 PM