How to Maximize Your Subscriber Quality
By scouring the blogs I read on a daily basis, I came across this outstanding post from the email marketing team at iMedia. It covers all the bases in regards to improving your email lists and lowering your bounced rates. One of the most significant aspects they covered was the inclusion of as many opportunities for opt-ins on a landing page as possible. Give the end-user at least four opportunities on the main page to sign up for a newsletter. Making sure to include a link in the header, a link in the body (above the fold) and a clickable image near the footer and above an ad. Being “everywhere at once” will certainly help increase the quality and amount of subscribers.
So what’s the user to do once they (inevitably) oblige to sign up? Well, you have to ultimately sell them with your opt-in page. Entice the user by briefly explaining the value of your newsletter, sampling user comments and incentives upon signing up. Let the user know how often they will receive an email and clearly display your site’s privacy policy. As far as data gathering goes, get their first name, last name, email address and format preference (HTML or Text).
If you do all of the things listed above, you’ll definitely earn all of your subscribers’ trust.
Posted by MindComet on Jan. 30, 2007