I Love Good Lookin’ Emails
Although some of the emails below don’t follow design best practices (they consist of single images), they all left an impression on me.
The most impressive design came from the NHL a few weeks ago. This email celebrated Martin Brodeur as the most winningest goalie in NHL history. The “chk” marks are a nice, subtle and effective way to communicate all of his wins. The three buttons towards the footer all revolve around Brodeur: his history, merchandise and you can even send him your very own congratulatory email.
Apple has always been a design-oriented company. From their products, to their marketing to their emails; their impact on the design world—especially the last eight years—is undeniable. You can see their influence just about everywhere these days (most notably the deck of the new USS Enterprise). The email below was sent when the new iPod shuffle was released. The email has the perfect balance of images vs. text, sells the product well with the “small talk” feature tagline, and provides a guided tour of the miniscule companion. This is one well-executed email.
This email from MacHeist really impressed me. As I just mentioned, Apple’s design influence can be seen everywhere… especially in this email. Although it has a more loud and fun feel to it, its still consistent Apple’s look & feel. Much like the Brodeur email, the MacHeist email consists mostly of images. Again, its not the smartest strategy to have a sales email where 80% of its contents are images—but, that’s neither here nor there. The point is this still looks good!
Posted by MindComet on Apr. 13, 2009