If You Can’t See This Email
An email marketing best practice is to include a link to view a copy of your email in a web browser in case your design does not agree with your subscriber’s email client.
However, how your invitation to click appears in your message might be equally as important as the link itself.
The NBA includes a link to view the message but the appearance is an eyesore. By simply using a hyperlink instead of the entire address would clean up the look and make it easier to read
The way it looks now, it makes me think I need to click, because it almost looks broken.
Posted by MindComet on Jul. 05, 2007
Not only is it ugly - it could be causing blocking issues…<BR><BR>Some spam filters/email clients will filter or block an email if URL text does not match the actually URL if they both start with http://<BR><BR>So if you’re using link tracking that changes your actual link, and it doesn’t match the URL text - it looks to filters like a phishing scam… Some email clients even give you a scary warning saying something like <BR>“THE PERSON WHO SENT THIS EMAIL MAY BE TRYING TO STEAL YOUR IDENTITY” which, ya know, isn’t exactly good for business.
Posted by Kelly Rusk on 07/05/2007 02:06 PM