In Case You Forgot…
Old Navy started changing things up with their email campaign last week. Instead of the standard message with a featured item, last week’s message was a sweepstakes announcement. Old Navy is giving away $800,000 in prizes. Sweet!
This week’s message is again a refreshing change. The subject line is: “4 Great Reasons to Shop Old Navy Online!“
There aren’t any pictures of their clothing line, but the entire graphical message clicks through to the home page so subscribers can start shopping and reap those benefits immediately.
All of your subscribers may not be aware of all of the benefits that are offered to email subscribers or any customer for that matter. Kudos to Old Navy for not assuming that everyone know that all orders are $5 to ship, amongst the other benefits that come with shopping online with them.
Changing your approach and sending a different type of message can not only educate and remind, but also reengage your subscribers.
Posted by MindComet on Jul. 17, 2007