MindComet

In Gym Sign Up

A few coworkers have been attending combat class among others classes at a local gym near our office.  Ive been itching to check it out the last couple of weeks however have not come prepared with proper attire.  I finally went last night and signed up for a week free trial to see what the gym has to offer with no intention of joining.  I really have no desire to join a gym as I have other gym accessibility however upon filling out my free trial membership I was asked for my email.  I made it through the combat class and upon opening my mail this morning noticed I had a message from the gym waiting for me. 

So every night the gym must compile all trial member email addresses and send them the offer message as I received it at 12:16 am.  I had to admit, I was surprised to see a communication from them so I opened it to see what the message entailed.  It was an offer based incentive with time related motivation tied in.  If I came back to the gym within 7 days (which is the duration of the free trial) I could get 4 week money-back guarantee and 3 free introductory training sessions with a certified professional trainer valued at $150 with my new membership. 

The email ended with a few specific bullets around the benefits of the gym and what makes it unique. 

Although the message was a typical offer email the gym has the right idea in regards to encouraging and increasing their memberships.  Will I sign up because of it, most likely not because of my circumstances however if I was actually interested in joining a gym, they might had just received a new member.

Posted by MindComet on Jul. 15, 2008

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