Making Changes? Toot Your Own Horn
I have been critical of the Scotts Company email marketing efforts in the past , and while I would like to believe they are avid Email Marketing Voodoo Blog readers, took our criticism to heart and decided to change their emailing ways, it is more likely that they analyzed the responses to the survey they sent on January 29th.
The Email I received today introduces their new look. I received the newsletter with the new look and feel on March 22nd and quickly glanced over it. The messages have been historically infrequent enough that I couldn’t have told you there was a change until I received another email today announcing it.
What I liked about today’s message, it not only included a sample of the message, but also what has changed, as well as what I can expect down the road.
This included:
Another aspect of this message was a survey at the bottom. I think they should have held out a few months. Their subscribers just took a survey in January.
Overall, I think it’s a great idea to not only roll out a new look and feel when it’s appropriate, but to also let your subscribers know what you did and why.
Nice job Scotts!
Posted by MindComet on Apr. 05, 2007