MindComet

Miami Nightclub Turns Up the Heat on Email

Recently I received an email from a popular Miami nightclub. The message explained that I had signed up for their mailing list and I needed to confirm my subscription. I do not remember signing up for this email but, I did attend a concert there this past November and I ordered my tickets online. I guess I must have signed up for the email at that time. But, that was 9 months ago and I am pretty sure this is the first message I have received. Regardless, I confirmed the registration. Within the next 24 hours I received 4 more emails from the venue. Talk about overkill! The first was a welcome message and 3 others were advertising upcoming events. I nearly opted out that very same day but, I held out. Luckily, the emails have dropped off to about one message a week. Making up for lost time? Perhaps. Poor strategy? Definitely.

Posted by MindComet on Aug. 07, 2007

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