Show Your Appreciation With A Surprise
Sending a message to thank new subscribers is a common gesture and a best-practice method. So take it a step further—to a “prizewinning” practice, if you will – and exceed expectations with instant gratification. Thank newbies with freebies, just for signing up. Recipients won’t see it coming. They’ll say, “What a pleasant surprise.“ And then, the tables have turned and they’re thanking you.
I found a hidden treasure buried in the sign-up process for a national restaurant chain’s E-club. Free food! I’m all over it. Who wouldn’t be?
Most email programs start with a welcome message, but the first piece of email marketing I got from a concert venue included a buy-one-get-one coupon.
The element of surprise is something powerful. Using cost-effective methods to meet and exceed expectations builds brand loyalty and creates satisfaction for consumers and marketers at large.
Posted by MindComet on Feb. 23, 2007