Stupid! Stupid! Stupid!
Back in July, Ben Chesnut over at MailChimp wrote an excellent article on deliverability and rendering. He states that emails are more or less “just miniature web pages” and I couldn’t agree with him more. Any web designer new to the email design-game should not hesitate to read this. Here are a few bullet points to sum up the article:
- Not designing for the preview pane is stupid.
- Assuming the images will display on all clients is stupid.
- Using images to communicate your message is stupid.
- Not testing your email in different email clients is stupid.
- Not including an unsubscribe link, a physical address and privacy policy in your footer is stupid.
- Including Javascript and Flash in your email is stupid.
Posted by MindComet on Nov. 05, 2007