US Mobile Email Usage Building Steam
According to recent studies made by redherring.com and cellular-news.com, the US is slowly adapting to the popular trends of smartphones, much like their European counterparts. The leader among European countries is Italy, who “spends the most on devices and data usage as compared to the other European countries” (cellular-news.com).
One thing to keep in mind is that high-speed networks are more readily available in Europe than in the US. This alone may be the reason why Europeans are more inclined to purchase devices like smartphones.
As the US and Europe increases its use of smartphones, it is also becoming popular in other regions, such as India. According to this report, India accrued nearly one billion dollars in revenue from cell phones this past year. And naturally, adding value to carrier’s service plans will only make cell phones more enticing there.
So with smartphones having a surge of popularity, comes the retrieval of more and more information, such as email via said smartphones… especially those with unlimited data plans. In time, smartphones will become the norm and specialty marketers (especially email marketers) will have to adapt to this shift in retrieving email.
With the official announcement of Apple’s long-awaited iPhone earlier this afternoon, I’m sure it will only be a matter of time before the US catches up with the rest of Europe in it’s implementation of smartphones for daily life.
Posted by MindComet on Jan. 09, 2007