What Are Your Competitors’ Plans for 2007-2008?
Datran Media’s research study explores how marketers will use email. Do you have big plans for email marketing this year? Your competition sure does. Check out some of their answers:
More Email + Bigger Budget = More customers.
It’s overwhelming for anyone to try and devise a master email marketing plan all on their own. That’s why more than half of competitors are using the genius and creativity of email marketing experts:
Ali Swerdlow, from the Email Experience Council, says vendors “live and die for effective email. They are a great resource for innovative ideas, or ways to maximize their technology and investment in their services.“
So if you don’t already have an email marketing partner, consider getting one.
For more information on Datran Media’s recent study, click here.
Posted by MindComet on Feb. 16, 2007