Why Did You Send This To Me?
When you are a diverse company like Unliver, and you have a broad sign up process that doesn’t allow subscribers to select the messages they would like to receive, it’s a good idea to remind your subscribers why you are sending them an email.
Lipton Tea, a Unilever brand, has just started this practice in their email marketing campaign.
Before Header - May 2nd, 2007
After Header - June 5th, 2007
With such a verity of brands, Unilever can build trust and take away doubt about why their subscribers are receiving these messages with something as simple as this new header.
Posted by MindComet on Jun. 05, 2007