Why Email Has to be a Two Way Communication
Since we are on topic of food per our last post, Ive decided to continue the trend. I used to love going to Crispers. Crispers is a casual dining restaurant located in parts of Florida serving lunch and dinner menu items consisting of salads, soups, wraps, sandwiches and flat breads. You can compare a Crispers to a Panera Bread for the most part. As I was saying, I USED to love going to Crispers up until yesterday. I went during the lunch hour craving my regular order, a delicious Harvest Cobb Salad. Yesterday I was handed a menu and was told it had been updated where they no longer serve some of their previous menu items. The Harvest Cobb Salad didnt make the list of “menu items to keep”. I was disappointed as I was craving that salad and was being forced to try something different. I ordered something new and it was good, but it didn’t fulfill my hunger as the Harvest Cobb would have done.
This is a perfect example of why email needs to be a two way communication channel. It’s my fault for not letting Crispers tell me what’s up. I wasn’t signed up for their email communications and If I had been, perhaps could have been asked to vote for my favorite menu items or told my salad would no longer be available and I would have at least felt better knowing my vote was worth a shot and that my expectations would be set next time I visited. I want to believe that Crispers is properly setting subscribers expectations however since I was not signed up, am unsure. I signed up today to ensure Id be filled in on any new menu updates (like if my salad makes a come back), however in the meantime does anyone receive Crispers email communications? If so, was there any announcements in regards to their menu changing that supports my case?
Posted by MindComet on Dec. 15, 2008
I too USED to love Crispers, but no more. I read the letter they sent to you and they sent me the exact same letter, word for word, with a $10.00 gift card. I tried a new salad but I did not like it. I’m done with Crispers. I went there for a half a turkey sandwich on multi-grain bread with a cup of vegetarian vegetable soup from their “Pick a Pair” menu, which is now gone. I ended up paying $9.00 for what used to be$6.99. I won’t be back unless they bring back the “Pick a Pair”. Also, I did receive emails from them occassionally and they never asked us our opinion or asked us to vote, so it wouldn’t have mattered if you were on their list because I was and it did no good.
Posted by Anonymous on 04/13/2009 10:43 AM