You Have How Many?
A January 2006 poll shows that a large volume of opt-in commercial email communications are delivered to Web-based email services such as Hotmail and Yahoo!.
The survey finds 26% of Internet users in the United States receive their marketing messages in their Yahoo! account, 21% through Hotmail and 13% receive opt-in email marketing messages through AOL. Only 8% of those surveyed had commercial marketing messages sent to their work email address.
The segmenting of opt-in communications to web-based accounts can be credited to quick adoption of high-speed internet access at home and as consumers have become more comfortable managing multiple email accounts, each for a separate purpose.
Maintaining multiple email accounts is becoming commonplace among American Internet users. Currently, 30% of American Internet users have one email account, 37% keep two accounts, 19% maintain three accounts and 13% manage four or more email accounts.
Posted by MindComet on Apr. 11, 2006