You’re Welcome
Welcome messages can be a vital part of your email marketing strategy. As your list grows by people signing up on your website, take the time to welcome them to the family.
If you are utilizing a double opt-in registration, consider waiting a day or two before sending your welcome message. There is no need to inundate your new subscriber with multiple messages within minutes. Otherwise, you run the risk of aggrevating your subscribers right off the bat.
Your first communications have the best opportunity to be opened by the subscriber. Strike while the iron is hot and introduce your brand to your recipients. The welcome message you send will let your newly subscribed members know that you recognize them and appreciate the time they took to register to receive communication from you.
Your welcome message can serve multiple purposes. These include:
• Make Subscribers Feel Special
Welcome messages offer a chance for subscribers to feel like they are a part of an exclusive community. Consider offering a surprise offer in the welcome message such as a discount or free shipping.
• Set Expectations
Let your subscribers know how often they can expect to receive communication from your brand. Remind them why it was good idea to sign up to receive your messages and what features they can expect to see in upcoming communication.
• Collect Additional Data
Ask your subscribers to tell you a little more about themselves. Gather data you may not have asked for during initial sign up including, address, birthday and other data that may help you better segment your list in the future.
Remember that your subscribers have requested information from you. Use your email marketing campaign to its fullest potential by making your new subscribers feel appreciated from the very beginning.
Posted by MindComet on Jan. 23, 2007