Zappos Email Sign Up
So there have been a few email posts about Zappos email and advertising strategies lately over at The Email Wars, The Email Experience Blog and Traffic and Conversion Blog and thought I’d chime in as well. Believe it or not, to my knowledge I have never purchased anything from Zappos before. So with all this talk about their email program and advertising, good or bad, I wanted to provide my feedback based on my experience but I cant.
Since Im not a customer, I dont get their emails and I cant find anywhere to sign up on their site. What if (in this case) I am a customer looking to buy some shoes yet have not been sold on (in this case) the service/offerings of the brand I’m buying from? How does the brand drive conversions, simply based on word of mouth and brand awareness?
If you’re reading this and on Zappos email list, can someone hook me up with a forward to a friend on their newsletters please 
. Upon receiving their emails, based on the feedback Ive been reading, I have to wonder if this will turn me away or at least show me the value Zappos have to offer to its customers which from WOM, they seem to do quite well.
Posted by MindComet on Nov. 25, 2008
Comments
Thanks, Ill sign up for an account and see what they are all about and check your blog for previous creative.
Posted by MindComet on 11/30/2008 07:02 PM
You need to sign up for an account to get emails. Not the best way, but the way it works. I can send you some of the old and the new creative if you want. Some samples are posted at theEmailWars.com blog. They are making some awesome strides and I think in 2009 you will be impressed with what they have done.
Posted by Dylan Boyd on 11/25/2008 11:27 PM