Before You Go…
I was *this close* from unsubscribing from Shopittome.com‘s newsletter this morning, but once I clicked on the unsubscribe link from my daily sales alert, I was taken to the page below:
I immediately reconsidered my decision of opting out… all because of their variety of appealing preferences. The three preference options broke down as follows: “Take a Temporary Break”, “Make Salemail More Affordable” and “Receive Emails Less Often”. Perfect. Instead of opting out, I set a maximum price of $80 and chose to receive only one email a week. Rather than completely removing myself from their list (in turn remaining a potential revenue source), I stayed on board while receiving emails less frequently featuring less expensive items. This is a surefire way—and a great example of how—to retain your contacts and lower your opt out rates.
What other examples of creative and efficient unsubscribe / preference pages has anyone else seen recently? Comment below!
Posted by Bryan Quilty on Nov. 18, 2009
Comments
Dave,
Good point… I definitely get an inspired feeling when I stumble upon something so easy and creative as this. All it takes is a little extra effort to make a good campaign / email marketing program a great one.
Thanks for putting in your two cents.
Posted by Bryan Quilty on 11/18/2009 02:03 PM
Hi Brian,
It’s so rare to see a good unsubscribe message as this. The only one I recall seeing to date was from Vacations To Go who had similar ones to Take a Break and Receive Emails Less Often etc, but this is the first time I’ve ever seen one to segment almost-unsubscribers into affordability.
An etailer could also use this as their last opportunity to make their preferences more relevant ie Baby Gifts only etc especially if they didn’t specify what they’d like to receive when they first joined.
Posted by Elizabeth Ball on 11/20/2009 08:05 PM
Hi Brian,
Great example of an email marketer keeping what the recipient wants in mind when managing their campaigns.
It just goes to show that putting that extra bit of thought and effort into allowing the people receiving your emails to give feedback on their preferences and giving them some control in the interaction can really pay off.
Posted by Dave Golden on 11/18/2009 01:01 PM