Fred Flare Wins My Heart
Attitude. Personality. Unique. Distinct. Fun. Consistent. This email is all of those things.
From the cute illustrations to the day-by-day breakdown of Bee’s items and the prices of said items; it all works. Even though the huge call-to-action of “FREE SHIP!“ is way below the fold, it still does the trick. If anything, this email basically made the fold disappear. I was so intrigued by the creative, I scanned the entire thing up and down numerous times when it landed in my inbox. You couldn’t ask for a better reaction out of one of your subscribers… well, I could’ve bought something, but I’m not a girl. Doesn’t mean I can’t appreciate it. So there.
The emails from fredflare.com are something to behold. It proves that you don’t always have to conform to a standard template or wireframe in order to get a reaction out of your customers.
Posted by Bryan Quilty on Nov. 30, 2009