Google’s Subject Line Tools
Google has two tools available that can help email marketers compose relevant Subject Lines and it’s been right under our noses for some time. Google’s Wonder Wheel and Adwords Keyword Tool, when used in conjunction with one another, can potentially increase open rates. The idea is to take what people are clicking on on the web and transplant it into your subject line to increase open rates.
Christopher Penn at Blue Sky Factory developed this method and goes into more detail on their blog here. It’s a smart idea and definitely worth trying for yourself. I, for one, will be utilizing this method very much in the future.
Posted by Bryan Quilty on Feb. 09, 2010