LinkedIn Knows How To “Connect” With Their Subscribers
This is nothing too spectacular, but I found it worthy enough to point out.
The email below from linkedin.com recently landed in my inbox, urging me to reach out to my established connections in 2011, because… well, why not? Reengagement is always a good thing.
It’s very interesting to note that all of the images of users you see above were dynamically created and dropped into the template. All of the faces you see are my real life colleagues, who I am “connected” with at LinkedIn. It certainly caught my eye and at the very least, compelled me to click through and log into the business-centric social networking and resume site.
Remember, making your message personalized and relevant to your subscribers is key to any successful email campaign.
Posted by Bryan Quilty on Jan. 31, 2011
YES! I received this and loved it ... very personal and very relevant. I then wasted an hour on LinkedIn’s site, catching up on who was where. Well done, LinkedIn.
Posted by Britt on 02/04/2011 02:41 AM