Mobile Email Usage On The Rise
According to a recent study conducted by Campaign Monitor, mobile email is on the rise. Now this shouldn’t be much of a surprise as mobile devices are becoming more and more prominent pretty much everywhere in the world, but what is surprising is the rate at which mobile use is rising.
With the release of the iPhone, iPad and Android phones, the mobile market share has gone from 4% to 20% in 24 months. This, to me, is insanely quick growth. Of that 20%, iPhone unsurprisingly accounts for the vast majority with iPad and Android falling behind in pecking order. Even more alarming is the rate at which Desktop clients such as Outlook, Apple Mail and the like have dropped: almost 11%.
Go here and check out this fantastic article. It’s well worth your time.
If this isn’t evidence for more mobile-centric email designs, I don’t know what is. If your ESP allows for a mobile alternative, be sure to utilize it.
Posted by Bryan Quilty on Jun. 16, 2011
Comments
Of course, Ros! That blog post blew me away. We are definitely beginning to make mobile-versions of HTML emails a must-have. Hopefully others will follow suit.
Posted by Bryan Quilty on 06/23/2011 04:01 PM
Thank you for the great feature here! We were honestly surprised at the rapid growth of mobile client use. Goes to show that optimizing your email newsletters for mobile shouldn’t be a ‘nice to have’, but a design decision from the get-go.
Posted by Rosanne Hodgekiss on 06/22/2011 08:54 PM