MindComet

Must Subscribe: The Toilet Paper - (Almost) Daily Email

The Toilet Paper has been unrolling spared squares of wisdom via email since January of this year. The (almost) daily email (Tuesday-Friday) was born out of a love for the “introspective time spent on the can”.  Sometimes these potentially introspective times would be squashed from a lack of interesting reading material. This is where The Toilet Paper comes in. Their mission statement sums it up perfectly:

We don’t lose sleep over taking ourselves too seriously, but we work hard to provide you with provocative, intelligent and reliably good content; stuff fit for the thinking man in everyone.

Be it be ripped from the headlines or the current buzz in pop-culture, we take one interesting news topic each day and put our spin on it. You’ll get the basics boiled down into quickly digestible bits including quotes, facts and cool stats and numbers on the subject.

One e-mail a day.  Whether you laugh, learn something or nod in appreciation, The Toilet Paper will be there for you when you need it most.

I received a confirmation email after signing up and they really knocked it out of the park. It included witty copy (“Thanks for rolling with us”), a contest to win an iPod and all of the standard best practice elements such as a whitelist request, privacy policy link and a physical address.

Their emails are organized and laid out intelligently. They reflect a similar daily email that I praised about before, Very Short List. Each has a main focus with six related areas of interest: number, quote, word, fact, list and the bottom line. I really can’t do their emails justice in trying to explain how awesome they are. They include something absent from a lot of emails I receive these days: personality. Check the email sent out today and see for yourself…

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Posted by Bryan Quilty on Jun. 30, 2009

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