Reebok’s Preference Center
No one enjoys filling out forms… at all. I don’t care what it’s for; it’s always a tedious and mind-numbing experience. Just about every website that requires a login has the same boring form waiting to be filled out: name, email, password, address, birthday, gender… you know the type.
Reebok‘s site, however, is not “run-of-the-mill” or typical in any way… especially their sign up process. Since they make sporting equipment for a variety of athletic endeavors, they give users the option to scale up or down their interest in a specific sport. If you are an avid basketball player you can slide your level up to 10. If you train in the off-season, you can slide fitness & training to 6. You get the idea. There’s also a color preference and an “on the field / off the field” setting. This determines where you’re most likely to wear their products: off the field or on the field. Clever stuff. I signed up last week and I’ve yet to receive anything from Reebok other than the confirmation email. I’m hoping the messages I receive reflect my interest settings.
What Reebok is doing is very smart. They’re surveying their users for future product development as well as potentially messaging their users on a very specific and personal level. It’s a win-win. And to get back to my original point: I wasn’t bored stiff by filling this form out. It was an interesting user experience which kept me engaged and on their site for a good fifteen minutes longer than I normally would be.
Has anyone else seen any unique email sign up forms?
Posted by Bryan Quilty on Aug. 04, 2009