Urban Outfitters Has A Knack For Animated Gifs
The image above makes up the majority of an email I just received from those trendy folks at Urban Outfitters. (View the entire email here) I must say, I am quite impressed by their creative use of animated gifs here. It pulled me right in and got me clicking through in an instant. The revolving wardrobe is just dead-on in terms of tone and persuasion.
Urban Outfitters knows how to catch their subscribers’ collective eyes with animated gifs such as these. If you’ve been paying attention to this blog for a while, you may remember this post, where Urban’s use of an animated gif was almost too much, but definitely left an impression on me. This email is no different. I wish more companies would incorporate cool animated gifs like this more often.
What do you think? Is this a great use of animated gifs or what? Do you have any examples of successful campaigns with animated gifs? Post ‘em below.
Posted by Bryan Quilty on Apr. 20, 2011