Your Facebook Page As An Email Design
When one of the purposes of your email is to increase likes / fans of your Facebook page, what design tactics and strategies would you use? Would you design your email in any specific way for the sole purpose of increasing your reach on Facebook?
LA Fitness recently employed—what I thought was—a fairly brilliant design for their Facebook email campaign.
As you can see, their email design very closely resembles their actual Facebook page, all the way down to the site’s standard navigation. This email could’ve been finessed somewhat with better typefaces and logo placement, but all in all it works. Essentially, LA Fitness’s Facebook page landed in my inbox… it’s nothing too complicated or convoluted. Its simple and straight to the point. Sometimes a similar approach is the best solution to your email campaign’s design.
Posted by Bryan Quilty on May. 23, 2011
I noticed this one in my inbox this morning as well Bryan. I thought the same thing. Def. could use some finessing but it was a good concept. Very little to confuse you, and I actually was interested in the content, of course I’m training for a triathlon and any info is good info to me. Might be something we consider for our next email design for a starting point.
Posted by Jeremy Carrus on 05/24/2011 08:48 AM