Email Marketing Voodoo - MindComet

Feb18

call to action, banana republic

Banana Republic Unveils Interesting Enticement Call To Action

The email below from Banana Republic landed in inboxes a couple days ago and has made the rounds as a point of discussion on numerous email marketing blogs…. I can’t help but put my two cents in.

It’s a very clever (almost too clever) method of compelling users to click through via the arrow on the right side of the email’s design. Once the user clicks, the landing page displays all seven wardrobes for the ‘Chino-Week’ promotion. But was the arrow too subtle for the average BR customer to notice and click?

From what Dylan at theemailwars uncovered was that it was a gender-specific email to boot.

What do you think? Was this call to action and email in general effective or not?

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Posted by Bryan Quilty on Feb. 18, 2010

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Yes, the 1/2 man works a treat for the visual scanners.

But I also liked their headline, “seven days a week.“
A part of me was looking for the missing slots right away… almost subconsciously.

Very…

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Posted by Mark McClure on 03/03/2010 08:48 AM

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Nov12

banana republic, gap, friends and family programs, boys and girls club of america, holiday emails, wwf, old navy, non profits

Retail Friends and Family Programs

I’ve seen more and more retail brands make great use out of their Friends and Family programs.  Gap is running a promotion over the next 4 days for members of their Friends and Family to “Give & Get”. 

Friends and Family of the Gap are given the option to shop at the Gap, Old Navy, Banana Republic or all three stores, saving 30% off their purchases and in return, Gap is giving 5% of what they spend to the non profit of their choosing from the list provided.  Even better, if Gap’s preferred customers pass the message along to their friends and family, they will receive the same discount and 5% of their purchase(s) will go to their choice of non profit.  Non profits include: WWF, Boys and Girls Clubs of America, care, The Global Fund, Dress for Success and the GAP Foundation. 

Gap is trying to raise $3 million for the non profits during this particular Give & Get event.  During their August Give & Get event, Gap was able to donate $1.3 million dollars to the non profits. If you’re interested in giving back, leave a comment and we’ll the pass the message along to you.

What perfect timing to knock off some of that holiday shopping and why wouldn’t you want to shop for a great cause?!

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Posted by MindComet on Nov. 12, 2008

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