Nov30
call to action, fred flare, below the fold
Fred Flare Wins My Heart
Attitude. Personality. Unique. Distinct. Fun. Consistent. This email is all of those things.
From the cute illustrations to the day-by-day breakdown of Bee’s items and the prices of said items; it all works. Even though the huge call-to-action of “FREE SHIP!“ is way below the fold, it still does the trick. If anything, this email basically made the fold disappear. I was so intrigued by the creative, I scanned the entire thing up and down numerous times when it landed in my inbox. You couldn’t ask for a better reaction out of one of your subscribers… well, I could’ve bought something, but I’m not a girl. Doesn’t mean I can’t appreciate it. So there.
The emails from fredflare.com are something to behold. It proves that you don’t always have to conform to a standard template or wireframe in order to get a reaction out of your customers.
Posted by Bryan Quilty on Nov. 30, 2009