MindComet

Zappos Email Sign Up

So there have been a few email posts about Zappos email and advertising strategies lately over at The Email Wars, The Email Experience Blog and Traffic and Conversion Blog and thought I’d chime in as well.  Believe it or not, to my knowledge I have never purchased anything from Zappos before.  So with all this talk about their email program and advertising, good or bad, I wanted to provide my feedback based on my experience but I cant. 

Since Im not a customer, I dont get their emails and I cant find anywhere to sign up on their site.  What if (in this case) I am a customer looking to buy some shoes yet have not been sold on (in this case) the service/offerings of the brand I’m buying from?  How does the brand drive conversions, simply based on word of mouth and brand awareness? 

If you’re reading this and on Zappos email list, can someone hook me up with a forward to a friend on their newsletters please .  Upon receiving their emails, based on the feedback Ive been reading, I have to wonder if this will turn me away or at least show me the value Zappos have to offer to its customers which from WOM, they seem to do quite well.

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Posted by MindComet on Nov. 25, 2008