MindComet

Correct is Not Always the Most Effective…

During the introduction of the 3rd Annual MarketingSherpa Email Summit by Stefan Tornquist this morning, he concluded with TO DOs for 2008!

1. Conduct an email audit
2. Obsess on content
3. Reputation (monitor your delivery on multiple ISPs)
4. Subject lines (get to the point, don’t waste time re-stating who the email is coming from, that is what the “From” line is for)
5. Vary your email templates
6. Optimize

This list was revisited during various other presentations throughout the day. 

Other great statements to note from the various presenters:

- “Relevance drives campaign performance.” - Kimberley Talbot, Adobe Systems Inc.

- Utilize your “Thank You” email when people subscribe for your Newsletter, don’t waste the communication with a one line message.  Add white papers, good, relative content to ride off the initial interest of the customer. - Stefan Tornquist, MarketingSherpa

- “The first email communication your subscribers receive is the one they spend the most time on.” - Randall Huff, Intuit Inc.

- Use Salesperson photos in your Service (not sales) emails you send out.  Creates a better connection to the consumer. -Dave Wieneke, Thomson Compumark

Are you executing doing your email campaigns correctly?  Maybe!  BUT, are you making sure it is executed to the extent in order to make sure it is the MOST Effective?

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Posted by MindComet on Feb. 25, 2008

Miami, Here We Come!

Only 3 days until our email marketing team arrives at MarketingSherpa’s Annual Email Marketing Summit in Miami!

We are so excited for all of the email info we can fit into our ears!  Hopefully a lot of our readers will be attending as well, but if you are not and would like real-time updates, I will be blogging live from the Summit! I will be sharing breaking news from the presentations, workshops, and one on one interviews, so make sure you stop by the blog a couple of times each day to receive great info and updates.  If you have any specific requests, don’t hesitate to leave a comment and I will follow-up.

Until then, to get your fill on some email marketing news, check out a special report MarketingSherpa just released: “Dirty Dozen: Email Newsletter Mistakes That Nearly Everyone Makes”. It’s available only in PDF so download here: http://DirtyDozenPR.MarketingSherpa.com

This report has samples of well-known, frequently made mistakes that happen with email newsletter campaigns and messaging as well as examples of companies who are doing newsletter emails correctly.  It will help you understand why your newsletters need to change in order to keep results moving and examples of what you need to change to show successful results.  This report touches on mobile readers, increasing revenue by focusing on good deliverability and subject line importance.  It is a great read for any email marketer who is looking for direction to increase newsletter campaign success.

Stay Tuned!!!

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Posted by MindComet on Feb. 21, 2008